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OK, so maybe this news got pushed off the front page by the other prizes announced this week, but They Said What? made the list of Tom Emerick’s three favorite websites.
TSW occupies a unique niche, Rachel Carson-meets-wellness-meets-Dave Barry. As an added bonus, all of our wellness statements are true, which makes us unique in the field (and explains why we have been blacklisted by many conference organizations).
Disclosure: I co-authored Cracking Health Costs with Tom Emerick. I don’t exactly expect a Nobel Prize for integrity here for simply pointing that out, but typically wellness vendors don’t disclose things like, oh, I don’t know, sponsoring the committee that gives their customers awards or even mentioning that the program they are “applauding” is their own. Although in this case — Health Fitness Corporation and Nebraska — full disclosure would have also required them to admit that the entire thing was made up. And therein lies the problem wellness vendors face. In wellness, ethics is more than just a slippery slope. It’s more like Half Dome coated with WD40.