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The 2017 Deplorables Awards — Runners Up
It’s time for the 2017 Deplorables Awards, lovingly bestowed on those vendors who do the best job making other vendors look good.
The good news is that you don’t have to actually win the Deplorables Award to sue me. Runners-up are eligible too. Here is my address for hand-service delivery most of the year:
890 Winter Street #208, Waltham MA 02451
In case you decide to sue me between June 22 and August 8, use:
8 Paddock Circle, Chilmark, MA 02535
And don’t leave out my attorney:
Josh Gardner, GARDNER & ROSENBERG P.C., 33 Mount Vernon Street, Boston, Massachusetts 02108
I don’t know how much more I can do for you, other than lick the envelope. So go for it. Don’t make me beg.
But, remember, unlike your usual business model, in court you are required to actually tell the truth (I would be happy to explain to you how that works), meaning there is no chance of your winning — or likely even avoiding summary judgment, since none of the evidence is in dispute. It’s all your own writings. Oh, and I do my own cross, which means you won’t be able to find an expert witness. Anyone who knows enough about wellness to be an expert witness also knows enough about wellness to know that attempting to defend you would be a humiliating, on-the-record experience.
And there is always the chance that some annoying jerk might blog about it…
The 2017 Runners-Up
Imagine a four-square matrix with competence on one axis and integrity on the other. The people and organizations we’ll be highlighting today would intersect with the companies mentioned in Monday’s posting at only one single point.
Springbuk and Fitbit
As many of you recall, earlier in the year we analyzed the study done by Springbuk that secretly financed by Fitbit. Or maybe I need new glasses, because I just couldn’t find the disclosure in the Springbuk report that this paean to Fitbit was financed by Fitbit, the way Nero used to have the judges award him Olympic medals.
Coincidentally, the study showed Fitbit saving gobs of money because employees taking more than 100 steps a day spend less money than those taking fewer. However, a simple tally of one’s own footsteps shows that it is impossible not to take 100 steps a day unless you are both:
- in a hospital bed; and also
- on dialysis.
This 100 steps-a-day threshold was repeated many times in the study, with no explanation of how that number came to be. However, it turns out we owe these two outfits an apology. Fitbit and Springbuk have told a number of people privately (not publicly, in order to avoid an embarrassing news cycle) that they didn’t really mean to say that 100 steps a day constituted activity. They meant to say that taking 100 steps a day implied you had your Fitbit on. My apologies for failing to read their minds that their conclusions were based on reading people’s minds to determine whether they wore the Fitbit deliberately, or simply forgot/remembered/cared to put their Fitbit on.
They never did explain — privately or publicly or to anyone — how employees who took an average number steps during the baseline year could show huge savings by taking an average number of steps in the study year too.
They also never explained how these two statements didn’t completely contradict each other, even though I specifically asked them to in a personal letter, excerpted here:
Third, can you reconcile this statement…:
“The materials in this document represent the opinion of the authors and not representative of the views of Springbuk, Inc. Springbuk does not certify the information, nor does it guarantee the accuracy and completeness of such information.”
“This demonstration of impact achieved by integrating Fitbit technology into an employee wellness program reinforces our belief in the power of health data and measurement in demonstrating ROI,” said Rod Reasen, co-founder and CEO of Springbuk.
National Business Group on Health
Next up is the National Business Group on Health. Last year they made the list for criticizing the US Preventive Services Task Force for not demanding enough screenings, in a country that is drowning in them. Not content to rest on those laurels, this year they earned an Honorable Mention for inviting Dr. Oz to keynote on the role of quackery in corporate wellness, and perhaps tell us about his latest lose-weight-by-eating-chocolate miracle diet.
Health Enhancement Research Organization
HERO of course also earns a runner-up award. 2017 will be remembered as the year they finally came to grips with the realization that a business model based on fabricating outcomes requires that perpetrators possess that critical third IQ digit. Without that extra “1”, an organization trafficking in math that can at best be considered fuzzy is going to be outed.
This year’s set of lies? By way of background, their 2016 poison-pen letter insisted they had fabricated that data set showing that wellness loses money without disclosing that it was fabricated — and also never reviewed their fabricated data before publication. Early in the year, I had the insight that, wow, this “fabricated” Chapter in their guidebook is so much better than the other chapters that something is amiss. No one at HERO can analyze data competently…and yet, here it was, a competent data analysis.
I did something I had never thought to do before, which was look up the actual author of that chapter. It was Iver Juster MD. He was a great analyst even before he read all my books, took all my courses, and achieved all my certifications in Critical Outcomes Report Analysis.
So I called Iver. Here’s what I learned:
- Whereas Paul Terry and Ron Goetzel had insisted that Iver fabricated the data, Iver said, of course he didn’t — whatever made me think that? (“If it wasn’t real, I would have disclosed that,” he observed. Of course he would have. Iver has tremendous integrity.)
- The Board discussed and reviewed his chapter at length, and made helpful suggestions, for which he was quite grateful. This review process required “countless hours,” just as the HERO document says:
The number of transparent lies HERO tells could make a president blush. In the immortal words of the great philosopher LL Cool J, they lied about the lies they lied about.
Even though 2017 was an off-year for them in terms of the number of lies, they still told enough to be named a runner-up.
Wellness Corporate Solutions
Next is Wellness Corporate Solutions, famous for its crash-dieting contests. WCS now offers a water-drinking contest. The idea is to set up a “challenge” for your team to drink more water than other teams. They call this a “healthy competition.” I guess they didn’t get the memo that forcing yourself to drink when you don’t want to drink, just to make more money, is anything but healthy. Here is a novel idea: drink when you are thirsty. Evolution 1, WCS 0.
Perhaps as an encore, WCS, Dr. Oz and the National Business Group on Health could team up to offer a chocolate-eating contest.
I looked into this outfit to see where they get their ideas. The CEO previously ran something called the Washington Document Service. That qualifies her to run a wellness company. As Star Wellness says, to run a wellness company successfully, your background needs to be in sales, or “municipality administration.” After all, what is more central to administering a municipality than documents?
What fun would a list of runners-up be without Wellsteps, the proud recipient of the 2016 Deplorables Award? While their streams of consciousness weren’t as memorable in 2017 as in 2016 (“It’s fun to get fat. It’s fun to be lazy“), they get credit for trying. Their 2017 weight-loss campaign was headlined: “This campaign is not really about weight loss, it is about helping you apply the behavioral secrets of those who have lost weight.”
So if your kids ever want you to teach them how to ride a bike, say: “It’s not really about riding a bike. It’s about helping you apply the secrets of people who have ridden bikes.”
And what secrets are we talking about? What person who has lost weight doesn’t brag to everyone or even write a book? If there is a secret to weight loss, like eating chocolate, Wellsteps owes it to the country to tell them. Don’t make us beg.
Odds and Ends
No Koop Award winner this year, but an honorable mention to past winners and runners up for their commitment to wellness:
- McKesson, for flooding the country with opioids;
- Pepsi, for flooding the world with sugar.
Sounds like in 2018 the logical winners would be Philip Morris, or maybe The Asbestos Corporation of America.
Veering briefly into the public sector, kudos to Representative Virginia Foxx, (R-NC5) for introducing the Required Employee DNA Disclosure Act. Even HERO thought it was a dumb idea…and their threshold for thinking something that increases wellness industry revenues is a dumb idea is quite high, having all rallied behind the Johnson & Johnson Fat Tax, in which companies would be required to disclose the weight of their employees.
Next up…the winner of the 2017 Deplorables Award
Let’s Raise a Glass to the Pittsburgh BGH and Others
I recently attended the annual meeting of the Pittsburgh Business Group on Health. it was a great session, and I am not just saying this because (future exhibitors and sponsors take note!) Quizzify got about 25 inquiries in the subsequent week, and the Pittsburgh Post-Gazette did a great follow-up article. It was very favorable coverage because, as we had predicted to the reporter, WELCOA refused to challenge/rebut/comment. WELCOA doesn’t engage in intellectual or analytical debate for reasons that would become apparent if you read this write-up, which might cause a cynic to conclude that a beam of light leaving intelligence might not reach WELCOA headquarters for several seconds.
However, to WELCOA’s credit, they have finally learned how to spell their founder’s name. Hey, it’s a start. Those who would like to see the original spelling (as well as many other greatest hits of WELCOA and their brethren) might want to visit This Is Your Brain on Wellness.
With uncharacteristic humility, I’ll admit I learned a lot at this conference. In particular, I was very impressed by the wellness program at First Commonwealth Bank. It was the best example I’ve ever seen of a CEO embracing a culture of wellness…and walking the walk by doing wellness for his employees instead of to them, for the most part. One of the tests I recommend to see if a wellness program is valuable is to ask if you can brag about it in recruiting. First Commonwealth Bank clearly can.
The Integrated Benefits Institute’s Tom Parry also gave a very insightful presentation on wellness economics, though I am not sure the opinions he intended to convey aligned 100% with the data on the slides, to put it gently. Kudos to Nicole Ausmus for finding a head-scratcher in this presentation that I hadn’t even noticed — read her comment on this post.
In addition, the PBGH event was very well-produced in every respect…and the place was packed.
And I’d like to take a minute to — once again, with uncharacteristic humility — thank other organizations that did not buy into the wellness industry’s blacklisting of me following publication of the emperor-is-buck-naked best-seller Why Nobody Believes the Numbers. The blacklisting made it possible for wellness to keep snookering customers, who (unless they attended conferences hosted by the folks listed below) had no way of knowing their vendors were making stuff up.
Two groups that never bought into the blacklisting, and for that I am disproportionately grateful, were the Population Health Alliance (which is hosting the Great Debate) and David Nash’s/Peter Grant’s Population Health Colloquium.
Next is the Silicon Valley Employers Foundation, whose Lauren Vela stepped up early. Our presentation wasn’t popular, but we have gotten a lot of follow-up inquiries since then from attendees, including one apology for publicly disbelieving our conclusion. Lauren took a lot of flak for the crime of being ahead of her time, but, Lauren, if you’re out there, thank you.
The National Business Coalition on Health (NBCH) was right out in front too, as were their affiliated organizations in the Northeast, Philadelphia, South Carolina and now Pittsburgh. Note: I know this is confusing (so don’t try to explain it to WELCOA), but the regional business groups/coalitions are loosely affiliated with NBCH, even if their name includes the phrase “Business Group on Health.” They are NOT affiliated with the National Business Group on Health.
Still, even the moribund National Business Group on Health is making progress in understanding the need to present facts about wellness. Example: the previous voicemail I left for them has gone unreturned for two years whereas the most recent has only been ignored for two weeks. (So much for my uncharacteristic humility.)