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Genetic Testing: The New Frontier of Wellness Madness

Do you know whether heartburn pills are safe for long-term use?

Quizzify Q in B and W

Quizzify lets employees keep their privacy, their dignity, and their DNA

Did we call this one or what?  Finally a real news outlet — the Wall Street Journal — reports on the same shock-and-awe that we experienced when we heard that Aetna was collecting employee DNA…and then making up savings figures.  George Orwell never would have guessed that Big Brother would be in the private sector, but then again George Orwell wasn’t insured by Aetna.

You can read about it here.

And if that isn’t enough, here is the prequel.


UPDATE: December 18

Scroll through to the Comments section on The Health Care Blog.  Dr. Norton Hadler, the most influential board member of the journal that published Aetna’s article, isn’t exactly thrilled with his editors’ decision, to put it mildly.  This is why Norton Hadler is Norton Hadler — his combination of intelligence and integrity is a beacon in an industry notoriously deficient in both.




  1. Samiam says:

    Shock and awe is right. If I were insured by Aetna, I’d be switching plans. The lying is only a small piece of it. The whole idea that insurers should be able to get my DNA is beyond preposterous.


    • whynobodybelievesthenumbers says:

      Join the crowd. This thing is viral now — being retweeted all over the wellness industry. You’d think having designed one of the worst programs in wellness history (the one where they pitch failed drugs to obese employees), they would think twice before tossing an even worse one out there.


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