Get a jump on April Fools Day by watching this New Ocean Health Solutions video on HRAs, preferably not in a public place. Here is a screenshot. no explanation required.
Three other breakthroughs for this very disruptive program:
- First wellness company that could defend itself from a lawsuit by citing the First Amendment
- First wellness company website requiring parental controls.
- First wellness company to be fully transparent.


And it isn’t April 1:)
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I would say, as a vendor, New Ocean’s pants were so on fire they burned clean off. Then I watched the video, and N.O. made some valid points about the invasiveness of traditional HRAs, albeit with hyperbole. However, they described their HRA via negativa, leaving one wondering what’s their secret suace. The video title on YouTube is “Shame.”
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Thing is, I’m not sure what you can do to an HRA to make it less invasive and still learn anything.
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