In wellness, it is perfectly legal to lie to customers and prospects. That’s in most vendors’ DNA.*  (Not all vendors — we will soon be publishing an expanded list of honest ones, and for now would direct readers to http://www.ethicalwellness.org for the original list of honest ones.)

However, if you are a public company, it is quite illegal to lie to shareholders. It’s possible Fitbit did just that. If they did, they could face major SEC sanctions.

Did that just happen? Read this link and then you make the call.

PS This is the sequel to Springbuk Wants Employees to Go to the Bathroom, which should be read in conjunction with this link.

*The irony is that one of the biggest liars specializes in collecting employee DNA and then pretending that they can save a ton of money by getting employees to lose weight by telling them it’s pretty darn impossible to lose weight, because they have a gene for obesity. Yes, you read that right and, no, it doesn’t make any sense.

Update: The link was removed at Fitbit’s request.  In a couple of weeks they will defend this report and explain why they or Springbuk never responded to the requests I made for more information before publishing it.  Good luck with that.