Interactive Health has once again proven themselves worthy of the 2017 Wellness Industry Deplorables Award.

How do we know this? They recently announced the industry’s first “smoking recession program.”

I don’t smoke, but it would be worth taking up the habit just to see what is entailed in this Smoking Recession Program, because otherwise they are keeping the contents under wraps, presumably so that previous winners of the Deplorables Award don’t copy them.

One possibility, suggested by Alert Reader Jon Robison, is that a great way to quit smoking is to lose your job and no longer be able to afford the habit, creating your own personal recession.

Another possibility is that they wanted to select a name for their program which would pretty much guarantee not being sued for trademark infringement.

The most likely possibility, in our opinion, is that Interactive Health wants smokers to switch to Parliament, which offers a recessed filter.

Interactive Health’s idea behind the recessed filter is probably that because your lungs are farther away from the smoke, you live longer.

If you haven’t already done so, sign up for the webinar on AARP v. EEOC on January 18. You’ll be joined by thousands of other industry executives and HR professionals. We will be covering not only what happened, but how you can make lemonade out of it.

In the immortal words of the great philosopher Dizzy Dean, don’t fail to miss it.