The announcement of Dr. Atul Gawande as the head of this joint venture means they’ll be ending their pry, poke and prod programs — and instead focus on exactly the type of thing Quizzify does. Here is Dr. Gawande’s exact quote:

Virtually every family in the country, the research indicates, has been subject to overtesting and overtreatment in one form or another. The costs appear to take thousands of dollars out of the paychecks of every household each year…Millions of people are receiving drugs that aren’t helping them, operations that aren’t going to make them better, and scans and tests that do nothing beneficial for them, and often cause harm.

in other words, the biggest problem among the workforce is a health literacy deficit, not a broccoli deficit. If there is one thing health literacy courses teach, it’s this: Just because it’s healthcare doesn’t mean it’s good for you.