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Wellness industry jumps the shark

Do you know whether heartburn pills are safe for long-term use?

So, before we get into the fun stuff, let me express my condolences to Interactive Health’s non-management employees, who probably had no idea their employer was living a lie. For them, I will make pdfs of my books on outcomes measurement free, provide a free coaching session on outcomes measurement, and basically try to be as helpful as possible in this job market. Just ping me on linkedin.

To paraphrase the immortal words of the great philosopher George Carlin, consider how stupid the average wellness vendor is. Now realize that half of them are stupider.

The winner in this race to the bottom?  Interactive Health, winning Deplorables Awards in 2017 and 2018.

Yesterday, in a shocking display of efficient markets, Interactive Health (IH) went bankrupt, stiffing enough creditors to make a President blush. I do feel badly for those creditors, though no one should offer credit to a company that can’t even pass its own IQ Test.)

Or perhaps IH ran out of money because they spent so much of it developing their “smoking recession program.”

And, proving that it’s not only great minds that think alike, Interactive Health got this effusive write-up from Ron Goetzel’s outfit. Ron, please never write a glowing case study of Quizzify. I’m not sure we could survive it.

Some of their greatest hits include:

See a pattern here? If so, then it’s safe to conclude they never would have hired you. You’re overqualified.

Wellness trade association concedes that wellness loses money

The Health Enhancement Research Organization HERO) and all its pilot fish have finally thrown in the towel on defending “pry, poke and prod.” No surprise, given that only one vendor out of 1000 (well, out of 999, I guess) has managed to consistently reduce risk. They (US Preventive Medicine) are too honest to claim savings for it.

Recall the write-up we did on the National Bureau of Economic Research’s wellness study a few weeks ago?  HERO has now accepted its validity, by refusing to comment on it. What alternative did they have? The dilemma for these people was that every single one of them used the following, same, observation to diss the study when it reported initial results:

Although the Jones et al study was titled “What Do Workplace Wellness Programs Do?” a more appropriate title might have been “What Did the University of Illinois Workplace Wellness Program Do, in a Very Short Amount of Time?”

So what are you supposed to do with all these mentions of a single year (or a “very short period”) once the second year shows the same thing? Here’s what Interactive Health would do…








  1. Mitch Collins says:

    I feel sorry for most of the employees. And perhaps, their exceptionally clueless customers employees. Keep up the great work. 


    • whynobodybelievesthenumbers says:

      I did manage to get several of them to switch. Others must have had CYA issues, or Stockholm Syndrome or something. Even when it was perfectly obvious that IH’s results were fabricated, they refused to acknowledge it.


  2. Keepingtomyselfjustcurious says:

    Realize most IH manag. Move to CHC Wellness or Marquee Health partnered heavily with IH but you never mention


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